Client: Polo Ralph Lauren

Brand/Program: Launch "Stretch to Fit" Mens Underwear

Objective: Polo was launching a "Stretch to Fit" line extension with revolutionary new fabric. The client needed to quickly generate excitement with potential retail buyers.

Solution: Corporate Visions developed a custom Satin Fabric Stretch Stress Ball. The material had an upscale feel and immediately communicated the feel of the new "Stretch to Fit" line.

Results: Polo sales representatives instantly were able to generate conversation and awareness about the new line with potential buyers.


 


Client: Eileen Fisher

Brand/Program: Eileen Fisher Corporate Promotions

Eileen Fisher builds her business through design and relationships. She is committed to both her customers and employees; and through the use of innovative promotional gifts, she solidifies both ties. Eileen Fisher customers have received cotton canvas totes and cosmetic bags at point of purchase. One holiday season, Eileen shared "clothing" cookie cutters and a copy of her recipe - all tied together with a festive velvet ribbon. They have also given away earth friendly journals and environmentally friendly pens. The gifts are always functional, yet seek to capture the timeless image that is Eileen Fisher.


Client: Mead Johnson Nutritionals

Brand/Program: Nutrament/Carnival Miami

Objective: Develop fun and functional giveaways for the Nutrament booth at the festival that would appeal to the brandÔs target audience and increase awareness of the Nutrament product line.

Solution: As the Carnival festival is in Miami, Corporate Visions developed a variety of items with an outdoor/summer/beach theme. Everyone who stopped by the booth and sampled Nutrament received a bag filled with a beach ball, can cooler, floating keychain and hackey sack. A big beach umbrella was raffled off as an added incentive to visit the booth.

Results: The giveaways helped draw people to the Nutrament booth and encouraged sampling while generating awareness.


 


 

Client: Mead Johnson Nutritionals

Brand/Program: Nutrament/Soccer Balls/Basketballs

Objective: Nutrament sponsors a large soccer and basketball tournament fundraiser every year. The client needed to generate brand awareness to strongly leverage their sponsorship at the event.

Solution: Corporate Visions developed full size 100% customized soccer balls for the event as well as miniature custom logo basketballs to be used for autographs.

Results: Tournament attendees clamored around the Nutrament booth and begged to receive the imprinted balls.


 


Client: Clairol

Brand/Program: Herbal Essences Signature Candle Collection

Objective: To develop and design an Herbal Essences candle line which reinforced core brand equity benefits and provided consumers with unique, innovative product formulations.

Solution: The Herbal Essences Signature Candle Collection offered consumers beautiful botanical candles available for the first time in mass outlets and patented clear wax candles only available from Clairol. The Herbal Essences signature fragrance was infused in all formulations.

Results: Candle sales in test market exceeded objectives and line was expanded to additional markets.


 


Client: Mondera.com

Brand/Program: Jewelry Website

Objective: Introduce and promote Mondera.com, an upscale jewelry website, to the press.

Solution: Corporate Visions designed a custom, high end jewelry case to reinforce the website's luxury positioning.

Results: Editors were excited about Mondera.com and the website received excellent media coverage.


 


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