Client: Eileen Fisher

Brand/Program: Eileen Fisher Corporate Promotions

Eileen Fisher builds her business through design and relationships. She is committed to both her customers and employees; and through the use of innovative promotional gifts, she solidifies both ties. Eileen Fisher customers have received cotton canvas totes and cosmetic bags at point of purchase. One holiday season, Eileen shared "clothing" cookie cutters and a copy of her recipe - all tied together with a festive velvet ribbon. They have also given away earth friendly journals and environmentally friendly pens. The gifts are always functional, yet seek to capture the timeless image that is Eileen Fisher.