Client: Clairol

Brand/Program: Herbal Essences/Exfoliating Gloves

Objective: To develop added value gift-with-purchase premium to increase trial of new Herbal Essences Body Wash (20oz size).

Solution: Developed custom colored exfoliating gloves and shrink wrapped them to the bottles to match product formulations. The gloves were new and unavailable elsewhere at retail.

Results: Complete sell through of new larger SKU's.

Client: Clairol

Brand/Program: Herbal Essences/Trial Size Gift Set

Objective: To build awareness and trial of Herbal Essences base business and line extensions and create excitement at retail.

Solution: Design attractive and useful gift and travel sets with Herbal Essences products and value-added items (brush, pouf, reusable bag, candle).

Results: Herbal Essences offered evolutionary gift sets for 3 consecutive years. The gift sets sold through in all Food, Drug and Mass outlets and the brand franchise increased significantly.

Client: Matrix Essentials

Brand/Program: JCPenney Salons/Holiday Bear

Objective: JCPenney Salons run a holiday promotion every year to encourage product sales during the holiday season.

Solution: Corporate Visions developed a holiday bear based on the latest trends in cuddly bears. The bear is offered as a PWP with any Matrix products.



Client: Clairol

Brand/Program: Aussie Land Kids' Hair Care Introductiont

Objective: To generate trial of new Aussie Land Kids' Hair Care line.

Solution: Create collection of 6 custom bendable brand characters to match each SKU. Each bendable character was attached to a keychain so kids could collect them and hook them on their backpacks.

Results: Display merchandise sold through at store level.

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