Client: Clairol

Brand/Program: Aussie Land/Kids' Shampoo/Conditioner Launch

Objective: Develop a fun and exciting way to generate excitement amoung the sales force for the launch of Aussie Land Kids' shampoos, conditioners and styling aids.

Solution: Create a custom AussieLand Outback game with the 6 custom characters created for each product SKU. The family game reinforced the outdoor, fun, kidsā positioning.

Results: The sales force loved the games and family participation increased excitement for the new product introduction.

Client: Clairol

Brand/Program: Launch of Herbal Essences Intensive Blends, Renewal Hair Care and Aussie new advertising

Objective: To generate excitement among the sales force.

Solution: Designed an attractive, hip and functional messenger bag imprinted with the 3 logos of the newly launched Clairol products. Each bag contained items that reinforced the brands' positioning.

Results: The sales force loved the bags and were enthusiastic about the new products.


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