Brand/Program: Herbal Essences Custom Candle Launch
Objective: To develop and design an Herbal Essences Signature Candle Collection which reinforced core brand equity benefits and provided consumers with unique, innovative product formulations.
Solution: The Herbal Essences Signature Candle Collection offered consumers beautiful botanical candles available for the first time in mass outlets and patented clear wax candles only available from Clairol. The Herbal Essences Signature fragrance was infused in all formulations.
Results: Candle sales in test market exceeded objectives and line was expanded to additional markets.